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patented by chemical companies as a flame retardant and has been banned in food and beverages in Europe and Japan. In 1970, the U.S. Food and Drug Administration conditionally approved the interim use of BVO in fruit-flavored soft drinks. More than 30 years later, BVO's status is still listed as interim, despite concerns from scientists that the research is outdated and insufficient.This chemical is not just in sports drinks. Rodale reports that brominated vegetable oil is found in "beverages like Mountain Dew, some orange-flavor sodas...to prevent the artificial flavor from separating from the rest of the drink. In other words, it's purely for cosmetic reasons."
Flame retardants in beverages? And 30 years with "interim" approval? Better to hydrate yourself with good old-fashioned (but filtered) water.
3 comments:
Makes you wonder just what is it that the FDA does do. I didn't know this about Gatorade. Thanks!
Ha! This reminds me of the movie Idiocracy :-) if you haven't seen this classic watch some clips on YouTube, you'll see why I'm giggling.
On a less silly note, isn't it interesting how G is suggested for getting better when we have been throwing up? Ironic.
EcoGrrl, yes I did see that movie - but didn't make the connection! A very bad movie but with some good moments.
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