I recently started thinking about how some processed foods compared, pound-for-pound, with conventional produce. Today, while at our local grocery store (part of a nation-wide chain), I checked on the price of Doritos. Even on "sale," the price worked out to $3.99 a pound! I compared that to apples which were $0.79 a pound. Certainly makes the chips look over priced. And of course, you get health benefits from the apple; you get...fat from the chips. I also checked out the price of conventional brown rice. It was $0.77 for a one pound bag that makes 11 servings. That's 7 cents a serving.