I rarely go to stores anymore; mainly the grocery store for staples and a few treats. So I'm usually oblivious to all the pinkwashing that goes on during breast cancer "awareness" month. I've blogged about this problem a number of times. Here and here are a couple of examples. Today I just want to share a graphic from The Onion that shows how utterly ridiculous some of the "awareness" campaigns are:
It's sad how we're duped into believing we're doing something good because the word "awareness" is attached to a serious disease - while corporations make millions.
In sum: While we need to find a cure, the best thing is to prevent breast cancer in the first place. Awareness is not a cure. Mammograms are not a cure. Surgery, chemotherapy, and radiation are not prevention. Prevention is possible by discovering and eliminating the cause(s). We are already aware of the thousands of carcinogens (in case you didn't know, carcinogen means "causes cancer") in our world; we need to work to avoid and eliminate them. The biggest obstacle to eliminating breast cancer: there is no money to be made in prevention.