The "people of the book," that is followers of the Abrahamic religions of Judaism, Christianity, and Islam, believe the world fell when Adam and Eve were tempted and disobeyed God. Even though Adam and Eve had all they needed in the Garden of Eden, the serpent tempted them into wanting what they didn't have. In my opinion, the serpent was the original ad man. He was able to make them think that they needed something that they really didn't.
In the modern world, it seems that marketing is what robs us of our joy:
- Television robs of our joy
- Magazines rob us of our joy
- Newspapers rob us of our joy
- Stores rob us of our joy
- Billboards rob us of our joy
- Radio robs us of our joy
- The internet robs us of our joy
All of these modern inventions breed dissatisfaction with what we have and steal our joy. The marketeers understand human psychology and know what buttons to push in order to peddle their wares.
How can we avoid this feeling of dissatisfaction that steals our joy?
- Stop watching (or severely limit) television
- Stop reading magazines
- Stay away from malls and stores
- Only shop when you absolutely need something and use a list
- Determine to be happy with what you have
- Take care of and enjoy what you have
- Determine what you truly need and stick to it
- Use time gained to work on meaningful projects and to make a difference in the world
I know; it's easier said than done. That
serpent marketing executive knows us better than we know ourselves. However, with practice and determination, we can overcome the pull of more, more, more, and find the joy that has been stolen from us.